Made in L.A. back at New York’s IFW, more NY Events

Robert, Peter, Sandi and me after the panel

In September 2004 Robert and I attended the IFP market in NY to raise funds for our still work-in-progress Made in L.A. Happily, four years later we're back, this time to present a case study on the funding and distribution of Made in L.A. The panel was led by distribution consultant/guru Peter Broderick, and, in addition to Made in L.A., the panel featured DIY filmmaker/outreach legend Sandi Dubowski (Jihad for Love, Trembling before G-d). Although short (how do you fit so much in one hour?) it provided an interesting snapshot of the marketing and outreach strategies that had been used for each film.

As if a whole week at the market was not enough, on Saturday afternoon, we had arranged to do a case study for Doculinkers in New York, and we spent 4 hours telling the story of how we raised funds to make Made in L.A. and how our funding model worked.

And, because Robert and I are not happy if we don't pack our schedule, we also held a beautiful screening of Made in L.A. at the North Star Fund, organized in collaboration with Arts Engine. It was a very very nice, intimate screening where we got to discuss the process of making Made in L.A. and how we're using the film to make an impact.