Launching the Community Screenings Campaign

Over the past year, we've been looking for a good model to empower community groups, student groups and faith-based groups to do screenings of Made in L.A. We have just launched a suite of free downloadable "Do-It-Yourself" materials that, along with a screening kit (described in the next paragraph), provide organizations with everything they need to publicize and present a successful, impactful screening. Materials include customizable bilingual flyers, mini-posters, template press releases, and a 12-page "Event Planning Toolkit" that walks through the process of setting event objectives, determining target audiences, using an event to build or strengthen coalitions, contacting media, doing effective outreach, and much more.

As grassroots filmmakers, we deeply understand the financial constraints of small organizations. We have thus created an innovative screening kit that contains all the materials needed for a great event (full-size movie posters, DVDs, postcards) and that is essentially free. Here's how it works: while organizations do have to pay to order a kit, the kit "pays for itself" because it includes enough extra DVDs to sell at the screening to cover the cost of the kit. All proceeds help us continue our outreach and education efforts, and thus the kits help support both sustainable social-issue filmmaking and sustainable grassroots organizing.

Check our brand-new Host a Screening page!