(Note that some of the steps described below are specific to the "May Day to Labor Day" screening campaign. If you would like to host a screening of Made in L.A. to highlight other issues such as Sweatfree Procurement, Women's Empowerment, etc. be sure to download our Event Planning Toolkit which provides guidance for many diverse uses of the film.)
To organize a screening in Spain, check this page.
1. Identify your objectives and target audiences
As immigration reform looks to return to the national agenda, the objective of these "May Day to Labor Day" screenings is to help create a climate of empathy and understanding around issues of immigration, immigrant workers' rights, and supporting humane immigration reform. Made in L.A. is a powerful tool for humanizing these issues because it puts personal stories and human faces on the issues, illustrates how deeply we are a nation of immigrants, and enables community members to experience recent immigrants' stories and to "walk in their shoes".
Following each screening, attendees can discuss the issues, work with local activists to highlight immigration issues in their area, and take action by writing letters to local and national leaders, speaking with press or planning future events. (While The Made in L.A. team will offer suggestions in the "Conversation Guides" and the "Made in L.A. Action Guide" below, specific post-screening actions can be determined by the host of each screening, or by the organization or network supporting a set of screenings.)
2. Select a location and event format
Where will your event be held? In a living room? At a community center? In a church? And what will happen after the screening? An informal discussion utilizing one of our "Conversation Guides"? Or perhaps a guest speaker or small panel featuring professors, local organizers, union members, or workers who can connect the film to immigration-related issues in your community? Our Event Planning Toolkit has many additional suggestions and ideas.
3. Order a Community Screening DVD
We want it to be easy to show Made in L.A. and we deeply understand the financial constraints of small organizations. We no longer offer our "Communuty Screening Kits" but have made our Community Screening DVDs affordable to organizations.
Special note on paid admission: These kits are not designed for events where you charge admission, although of course we understand that you may want to collect donations. If you want to do an event with paid admission, contact us.
Special note for educators, librarians and student groups: These DVDs are licensed for community screenings. Classroom and library use requires the educational- licensed DVD. Student groups, however, can normally use Hom/e-Community Use DVDs for extra-curricular screenings but need the educational version for academically sponsored events (click here for details).
4. Get the word out and publicize the event!
Publicity helps get people to attend your event, and also raises awareness for those who can't be there! You may want to spread the word through mass e-mails and through social networks like Facebook, MySpace and Twitter. You may also want to work with partner organizations, put posters and flyers up in your community, or even send press releases to local media. (The Event Planning Toolkit has great suggestions and detailed strategies for publicity and outreach!)
We've created a number of templates that may be useful:
May Day Campaign Horizontal banner and button:
| In English ||In Spanish|
Template e-mail to invite individuals to your screening - in English (in Spanish coming soon)
Template Flyer (Horizontal) in English
Template Flyer (Horizontal) in Spanish
Template Flyer (Vertical) in English
Template Flyer (Vertical) in Spanish
Bilingual Flyer English/Spanish (ideal to post as-is, or to photocopy on back and front and then cut in half to create small bilingual flyers)
Mini-Poster in English (Requires legal size paper: 8.5"x14")
Mini-Poster in Spanish (Requires legal size paper: 8.5"x14")
Template Press Release for the May Day Campaign and immigration-related events: in English and in Spanish (coming soon)
Template Press Release for non-immigration related events: in English and in Spanish.
Sign-up sheet (Bilingual English/Spanish)
We also offer big movie posters, for sale at our "Buy the DVD" page.
5. Preparing for the event and materials
CONVERSATION GUIDES: To prepare for the post-screening discussion, you may want to download and read one (or more) of our "Conversation Guides" that will make it easy to lead a targeted discussion about issues in the film and how to take action following your event:
- Immigration Conversation Guide in English (click here to download a Spanish version)
- Sweatfree and Anti-Sweatshop Conversation Guide in English (in Spanish coming soon)
- Women's Empowerment Conversation Guide in English (in Spanish coming soon)
- Labor & Organizing Conversation Guide in English (in Spanish coming soon)
OTHER MATERIALS: Decide what materials you'd like to distribute to audience members in addition to the postcards that came with your screening kit. You may want to consider downloading and photocopying the following materials:
- Take Action one-sheet Guide (for a Spanish flyer click here)
- Shop with a Conscience brochure
- Flyers and information sheets about specific actions that people can take in your community.
TEST EQUIPMENT: Prior to the event, test your equipment to be sure that everything (picture, sound and everything else) is working properly.
CHECKLIST: Finally, double check the "Event Planning Checklist" on the last page of our Event Planning Toolkit to be sure that you haven't forgotten anything.
We suggest giving a brief introduction before the screening to let people know that there will be a post-screening discussion, and to encourage them to stick around! If you have any special guests, such as local organizers or workers who can connect the film to immigration-related issues in your community, you may want to announce that as well.
6. The event itself!
The conversation guides will help you frame questions and lead a targeted discussion about issues in the film, in your community, and how to take action following your event. Be sure to leave enough time for the discussion, as this will be your opportunity to connect Made in L.A. to issues in your community and to encourage people to take action!
1. Please send us advance information about your event including the date, time and location, and a link to your website, and we'll post your event on our Screenings page -this way we help publicize the event and share it with the Made in L.A. community.
2. Finally, please let us know how the event goes by filling out our little survey: your responses will help us plan future events and better understand what worked and what can be improved. Thank you for your support!